How a European Cybersecurity Player Broke into the French Market
A European vendor of CTI solutions through Deceptive-as-a-Service had one ambition: to establish itself in France, gain visibility, and most importantly, secure its first customers and partners.
But, as is often the case in cybersecurity, entering a new market is not something you can improvise.
01
Understand the Landscape
Before taking action, we listened.
For two months, NEOSMOS leveraged its network to organize meetings with key decision-makers: CISOs, Information Security Officers, and MSSPs.The goal? To confront the solution with the realities of the French market.The feedback was invaluable.It helped validate market interest, adjust positioning… and even generate the first leads. Three of them turned into sales at this early stage.
02
Chart the Course
Armed with these insights, we built a clear, targeted, and actionable Go-to-Market plan.
No vague promises or marketing theory—just concrete actions, tested and validated by our in-depth knowledge of the French cyber ecosystem.
03
Take Action
We then rolled out this plan step by step.
The result ?
✔️ Projects signed with end users
✔️ MSSPs won over and turned into partners
✔️ A €500,000 sales pipeline generated in just 18 months
